Course Index
  1. 1. Chapter 1: Introduction
    1. 1.1 1.1 First Things First
    2. 1.2 1.2 Networking
    3. 1.3 1.3 Why NIE?
    4. 1.4 1.4 History of NIE
    5. 1.5 1.5 Types of NIE Programs
  2. 2. Chapter 2: The NIE Professional
    1. 2.1 2.1 The Professional's First Steps
    2. 2.2 2.2 Know Your Newspaper
    3. 2.3 2.3 Understanding Circulation/Being Business Savvy
    4. 2.4 2.4 Look to the Future
    5. 2.5 2.5 Industry-Related Professional Development
  3. 3. Chapter 3: Working With Schools
    1. 3.1 3.1 Contact Those Who Know
    2. 3.2 3.2 Read Educational Journals
    3. 3.3 3.3 Sample Lesson Plans
    4. 3.4 3.4 Choose Good Materials
    5. 3.5 3.5 Workshops
  4. 4. Chapter 4: Soliciting Sponsors/Marketing NIE
    1. 4.1 4.1 Know the Goal
    2. 4.2 4.2 Develop a Proposal Template
    3. 4.3 4.3 Cold Calling/the Sales Call
    4. 4.4 4.4 Thanking Sponsors
    5. 4.5 4.5 Other Fundraising Ideas
  5. 5. Chapter 5: Digital NIE (D-NIE)
    1. 5.1 5.1 Technology Changes the Industry
    2. 5.2 5.2 Selling Licenses
    3. 5.3 5.3 Spreading the Word
    4. 5.4 5.4 Opportunities for NIE